About us

With over 30 years of experience in the protection insurance industry, we use this knowledge to advise you of products to suit your personal, business and sports protection insurance needs.

Personal, Business & Sports Protection Insurance Specialists

Properly Protected isn’t an insurance provider.

We’re a ‘whole of market’ intermediary, which means it’s our job to advise on and arrange insurance for our clients.

With Simon Farquhar, Director of Properly Protected, bringing over 30 years of experience in the protection insurance industry to the firm, it means Properly Protected has amassed years of experience in advising and arranging protection insurance cover to suit the individual needs and circumstances of its clients.

Income Protection, Life Insurance, Critical Illness Cover, Family Income Benefit, Business Protection and personal insurances – even for those involved with ‘high risk’ jobs, sports or hobbies – Properly Protected can advise you of what your suitable options are.

Our team has years of combined experience in the financial services industry and is dedicated to providing you with a first class service.

Blue tick

Industry Knowledge

With our knowledge of the protection insurance market, we will advise you of the products that suit your individual needs and circumstances.

Blue tick

Whole of Market

We are not ‘panelled’. So, when we research the most suitable protection products for you, we look at products and Providers from the whole of the market.

Blue tick

No Advice Fee’s

We believe that getting protection insurance advice is really important. That’s why we don’t charge you any fee’s for our advice – even if you decide not to take up our recommendation.

Here for you when you need advice

We all know that getting our finances in order is a must, but knowing how and where to start can be overwhelming.

So, whether you’re looking for protection insurance advice from us, or advice on a financial service we don’t offer ourselves, we want to be able to help. Then you can continue to live the life you love, safe in the knowledge that you have made suitable plans for your financial future.  

Visit the ‘Our Products & Services’ section at the top of the page, for all the products Properly Protected can advise and arrange for you.

If you’re after a product or financial service that doesn’t appear in our list of products and services, have a look at the ‘3rd Party Products & Services’ section, to see if there is a company from our panel of Introducers that does.

The products and services on the ‘3rd Party Products & Services’ list are available from our panel of Introducer companies. So, where you give us consent to do so, we will pass your details to the relevant Introducer firm and ask them to get in touch with you directly to discuss your requirements.

  • Motorsport Insurance
  • Business Insurance
  • Income Protection
  • Life and Critical Illness Insurance
  • Sports Insurance
  • Private Medical Insurance
  • Group Income Protection
  • Combative Sports Protection
  • High Risk Employment
Key person icon white

Our mission

Here at Properly Protected, we will advise on and arrange protection insurance for you, that is suited to your personal needs and situation, which could help financially support you, your loved ones, or your business, should you be unable to work due to illness or injury, or in the event of loss of life.

Together with our panel of 3rd Party Introducer firms, we aim to provide a high-quality and personalised service for individuals, families and business owners, who are looking for advice on protection insurance from us, or other financial service from our panel of Introducers.

Properly Protected prides itself on retaining an ‘old school’ approach to dealing with clients, where personal service and ongoing support is the core ethos of the Firm.

Income Protection Icon

Get in touch

We strive to continuously deliver a high level of customer service and aim to make the process of arranging suitable protection insurance as clear and straight forward as possible.

For ‘fee free’ advice on protection insurance, please do not hesitate to get in touch – our dedicated team are on hand to help.

The Leadership Team


Simon Farquhar

Director & Senior Advisor

Always smiling and with a can-do attitude, Simon is the driving force behind Properly Protected. Originating from Northern Ireland, he came to Norfolk when he joined the Royal Air Force. It was when he left the RAF, that he started his career in protection insurance. Simon is an ex-motorcycle racer, which inspired his determination to provide quality protection insurance advice for all sports enthusiasts, including motorsports. He enjoys spending time with his family, listening to music, watching rugby, and sailing.


Annika Farquhar

Compliance & HR Director

As the title suggests, with her attention to detail and desire for the firm to be the very best it can be, Annika is responsible for compliance and overseeing of the day-to-day running of the firm. Annika’s first step into the world of protection insurance was as a representative of Combined Insurance Company of America. After leaving CICA, she went on to build a career as a Business Development Manager, helping businesses adapt and diversify into new markets. She loves spending time with her family, listening to (loud) music and sailing. She also trains in self-defence and helps teach the clubs juniors.


Martin Massingham

Finance Manager

With over 30 years in the finance industry, Martin brings to the team a wealth of knowledge. He worked for Barclays Bank for almost 20 years, and prior to working at Properly Protected, spent 10 years with Hoyl Independent Advisers. A dependable member of the team, and dedicated to what he does, Martin is a real cornerstone of our company. In his spare time, he is an avid biker and enjoys travelling, running and walking with his two German Shepherds.

Contact Us

Checkout our awesome reviews

To top

Properly Protected Ltd are currently having technical troubles with our office telephones, a BT engineer is working on the fault

In the meantime, should you need to contact us please email us at:

Enquiries: sales@properlyprotected.co.uk

Claims or to contact us regarding your existing policy: clients@properlyprotected.co.uk

We apologise for this inconvenience and expect the telephones to be working again soon

Kind regards

Properly Protected Ltd